Sustainable
Tourism
Making Tourism More Sustainable
Making Tourism More Sustainable
In Asuka-Fujiwara, sustainability is not a recently adopted “goal,”
but an enduring way of life that has been passed down through generations.
Harmony with nature and respect for tradition continue to thrive today
as living values that shape everyday life in this region.
By choosing a thoughtful and considerate style of travel,
visitors, too, become participants in this timeless story.
Such choices help sustain local culture, protect the area’s idyllic landscapes,
and nurture the unique bonds that define this place.
Let us join hands in passing on the beauty of the Asuka-Fujiwara region
for generations to come.
Asuka-Fujiwara not only consists of historic sites, but is also a place where people live.
When walking through local villages, please be mindful of residents’ privacy and peaceful way of life.
Saying a simple “hello” is often the first step toward warm and meaningful interactions.
Please help preserve the beauty of the satoyama landscape.
Take all trash with you, and refrain from entering privately owned fields or restricted areas.
Leave nothing behind but your footprints.
Enjoy dishes prepared with locally grown ingredients and take time to appreciate locally crafted products.
Your choices help support the farmers and artisans who preserve and sustain this region.